Menu is of the view that it is well positioned to leverage its
established market position to capitalize on growth opportunities.
Menu's growth strategy is to increase sales to new and existing
private-label and contract manufacturing customers.
Menu believes that sales to existing customers can be increased
principally through adding products to its product lines sold
by such customers and by increasing the penetration level of current
products supplied to those customers. Management anticipates that
some of that increase in penetration will be derived as retailers
de-emphasize the use of secondary brands on their shelves and
as they re-deploy that shelf space between the leading national
brands and the retailer's own private-label offering. New customers
can be attracted by the quality, breadth of products and economy
of scale offered by Menu together with geographical advantages
of its multiple plant locations.
