Menu’s contract manufacturing strategy also includes leveraging
the same operating tenets as the Private-Label Strategy to enable
it to provide contract manufacturing services to wet pet food
brand owners. Increasingly, brand owners are shifting their focus
and capital to marketing their brands and have come to rely on
quality manufacturers such as Menu, to deliver the products they
require. It is Menu’s goal to develop manufacturing capabilities
that enable it to produce, on a low-cost basis, products comparable
to the brands, enabling these brand owners to choose Menu as their
contract manufacturing supplier.
